The gap is not where teams look for it
When a catalog underperforms on an agent surface, the instinct is to blame the model or the channel. Neither is reachable. What is reachable is the product data you sent — and in audit after audit, that data is where the failure already was.
The pattern that keeps recurring
Across retail catalogs assessed against the GIA rubric, three gaps appear together with uncomfortable regularity, in brands of very different size and sophistication:
Images carry no description an agent can read. The product becomes a picture with a price.
Missing barcodes and structured identifiers. Nothing reconciles cleanly against inventory or fulfilment.
Taxonomy stops at the first level. No material, care, or size structure to answer a question with.
Findings are reported in aggregate. Client catalogs and client identities remain confidential.
What each gap costs you, concretely
Missing image descriptions
Agent impact: the agent is reduced to computer vision with no semantic product context. It matches on visual similarity rather than product type or use case, so you are surfaced against the wrong intent — or not at all.
Missing barcodes and structured data
Agent impact: inventory systems cannot reconcile against the catalog and fulfilment agents cannot match an order to stock with confidence. The failure surfaces after the sale, which is the expensive place for it to surface.
Single-level taxonomy
Agent impact: the agent cannot recommend an alternative or answer a product question, because the attributes it would need were never in the feed. Returns climb, and the cause never appears in any channel report.
What your audit returns
- SKU-level gaps in image descriptions, identifiers and taxonomy depth
- Remediation priority, triaged critical / high / medium / low
- A realistic timeline to agent readiness
- An effort and cost estimate for remediation
- Anonymised benchmarking against the catalogs already assessed
- An explicit scope statement — where the data was insufficient to certify, the report says so rather than guessing
Request your free audit
We assess your catalog against the GIA standard and return the findings within three working days.
What happens next
1. You submit your catalog. Five minutes. A store URL or a feed export is enough to start.
2. We run the audit engine. Deterministic scoring against the GIA rubric — consequence tiers, evidence chains, taxonomy depth, source fitness.
3. You receive the report. SKU-level findings, a remediation roadmap, and anonymised benchmarks showing where you sit.
4. Optional: a 30-minute call. We walk the findings, the remediation approach and the sequencing. No obligation attached.